Threads Marketing ← Back to the portfolio

  • In →
  • Branding
  • Illustration

When Lifeway’s Threads divi­sion con­tacted me for this mar­ket­ing project I was excited right away. Threads focuses on media for young adults around col­lege age, so they needed an illus­tra­tion of young adults try­ing to fig­ure out where they belong in life. We dis­cussed the idea of putting pho­tographed images on illus­trated fig­ures, and this is the end result. The final piece is a dynamic accor­dion folded mar­ket­ing piece that won a Nashville ADDY in 2009.

Client: Life­way (Threads)

Threads Marketing
Threads Marketing
Threads Marketing
Threads Marketing