There are a few things that can get me really, really excited about working on a project. I won’t list them all but along with getting to create something totally out of the box and creative (makes my heart skip a beat), another is getting to work on something that actually makes a difference in the world. While I like to think that I’ve been changing the world one album cover at a time for the past ten years or so, I probably haven’t. (sigh. gasp.) Cool or pretty? Yes. Life changing? Not so much.
I was super excited when TivaWater contacted me asking for help on a logo design. I hadn’t heard of them before this, but after looking at their website I knew that they were doing good things in the world. TivaWater provides home water filters to the developing world — currently eastern Africa and Haiti. They explained that while building wells is essential in these areas of the world, the water quickly gets contaminated in the dirty buckets they carry the water in or just from being left out in the home. Their organization makes and distributes home water filters to keep water clean and safe, thus eliminating the endless cycle of disease and sickness from water-borne illnesses. Beautiful, right?
TivaWater recently unveiled their lovely new website, but they were also needing a new logo for both the site and a new campaign they are starting in which they share what the benefits of clean water are. The goal was to create a logo that would tie in with their existing branding and would serve as a type of equation that they could fill in with words like time, health and resources. In the end, we decided on a clear and simple logo that would work two ways, making it versatile for their various marketing needs. I couldn’t be happier with the final result.
To support this great organization, please visit www.tivawater.com.